LCD displays are not only to be found in front rooms, bedrooms and the office. LCD screens are now just as commonly deployed for advertising and branding purposes as part of the burgeoning digital signage industry.
Outdoor digital signage is part of this fast growing new media. It is the implementation of LCD displays outside where the audience figures are potentially higher and the effectiveness of the screens is amplified.
The locations for outdoor digital signage can vary too. They can be found along high streets, in replace of conventional billboards and posters; in transport hubs, providing information and advertising; at the front of premises, providing promotion and branding, and even outside school and religious buildings to provide important information. However, using displays in outdoor location is fraught with challenges. The rain, snow, extreme heat, ice and sub-zero temperatures, not to mention accidental and deliberate impacts can all disable an outdoor screen.
Keeping the screen protected is, therefore, a vital part of outdoor digital signage and while there are waterproof LCD screens readily available - designed for protection against rainfall -these offer very little other protection, hence the need for LCD enclosures.
LCD enclosure are a cost effective, efficient and yet effective method of all-round, all-weather LCD protection. LCD enclosures are not only waterproof, allowing standard indoor devices to be used safely in outdoor locations - doing away with the need to buy an expensive waterproof TV - but they also offer comprehensive protection from other outdoor elements that can disable outdoor LCD displays.
Temperature is a good example. Many waterproof TVs might be able to function perfectly well in the rain, but when temperatures either drop or rise above the screen's optimum operating range, the display may fail.
LCD enclosures contain climatic modules that ensure the temperature inside the enclosure is always constant. To prevent overheating there are cooling fans and in some extremely hot locations even air conditioning can be installed. For colder climates, where freezing can be an issue, heaters are often installed inside the LCD enclosure to ensure the temperature never drops low enough for moisture of condensation to freeze.
Another protective asset with an LCD enclosure is the durability and solid construction. LCD enclosures are typically manufactured from steel, with shatterproof windows, to ensure maximum ruggedness and protection.
Accidental impacts are all too common in outdoor locations and it doesn't take much to disable a screen. When the devices are left in unmanned locations or unsupervised areas the problem can become intensified as these modern displays are an attractive target for vandals and thieves.
Typically, LCD enclosures can withstand even the most tenacious attempts at vandalism and when locked they provide a secure barrier against theft too. This physical protection should never be underestimated as a damaged screen will not only need replacing, but when the screen is dead, will not be generating any income, either.
LCD enclosures are a great method for outdoor digital signage as they are not only a cost effective alternative to outdoor TVs but as they offer such comprehensive protection they lengthen the life of the display equipment, prevent failure due to damage, and make getting a return on your investment far more likely.